Discreet marketing

It is a common misconception that the only way to sell your home is to ask an estate agent to advertise it on Rightmove, but there are several reasons behind why you might want to sell without it becoming common knowledge.

Richard Harding are one of Bristol’s largest independent estate agent’s and as such, we speak to thousands of buyers. So when you sell your home discreetly we will cherry-pick the buyers that we think are looking for a property like yours. Such buyers often appreciate the exclusivity of being introduced to off-market properties and in many cases are prepared to pay a premium price rather than risk losing the property to the open market.

If you choose the Discreet Marketing method for your property you still get all of the marketing collateral for your home, including:

• Professional photography and floorplans
• Energy performance assessment and Energy Performance Certificate (EPC)
• Expertly prepared property details/brochure
• Targeted email marketing to our extensive database of local, London and international buyers
• 100% accompanied viewings conducted by our professional estate agents

This also means that should you decide at a later date that you want to advertise your property so it is visible online, you’re fully prepared and your home can appear on the property websites at a moment’s notice.

While the internet has become a powerful tool for estate agents, more and more sales are being concluded every year without ever having appeared on a website, or indeed newspaper or magazine.

Just as they have done for centuries, the most experienced estate agents across the land are matching buyers to sellers using their extensive contacts.

Indeed, 1 in 4 sales of £1m+ properties are now transacted ‘off-market’, and this figure is rising year on year.

Over the last 25+ years, Richard Harding’s list of contacts has continued to grow and is far more valuable to many of their clients than the internet ever will be. What’s more, without an internet ‘footprint’, an element of privacy can be retained by both seller and buyer.